Channel ecosystem is evolving. Democratisation of Channel has increased the number of brands the partners work with and gaining mindshare isn't as straightforward as it used to be. Delayed cash payment with spillage and missed attribution can also lead to low morale. The Channel workforce landscape is shifting, with gig-workers beginning to create an impact.
Several converging technological trends have challenged traditional thinking in channel incentive programs. Changing demographics, increased expectation from traditional partners and growing markets, with “happily virtual” attitudes have pushed businesses to rethink their channel incentive programs.
Xoxoday with its robust technology makes designing successful channel incentive strategies easy.
This guide will tell you how to re-engineer your channel incentive structure & reward framework in bold new ways.